Etzia competing to represent Sweden at EuroVision 2017

Source: SVT

Etzia in Melodifestivalen 2017: Want to help other women

On Saturday it’s time for debutant Etzia to take the stage in Malmö Arena with the song “Up”. The song is an energetic and full motion and Etzia want with it spread joy and warmth in February cold. But her participation also means a lot to her in her efforts to help other women get around in the music industry.

Etzia has a cheerful number with lots of dancing. But her contribution also stands for something much bigger and more important. Etzia has for several years been working to help other girls in the music industry through the organization Femtastic. The organization is a music network that works to highlight the girls in hip hop and urban music culture and to try to even out the difference between men and women.

Male-dominated industry

– The goal is to promote the live scene to make it 50-50 between men and women and giving women the confidence to take on more in all artistic disciplines, says Etzia.

Etzia explains how the music industry and particularly in just hip hop and urban music is male dominated and it can be difficult for women to take place. Even in Melodifestivalen Etzia mean that there have not been many women who have come forward as a songwriter but more and more people take for themselves.

– It’s only a matter of time. It is time now, says Etzia about the change.

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