French President’s Senegalese-born press secretary Sibeth Ndiaye

Many agree that Macron owes much of his recent success to the work of Ndiaye – and she will likely continue to play an important role in his term as president.

Sibeth NDiaye
Sibeth NDiaye, Macron’s Press Relations Officer. PIcture from glamourparis.com

Source: mg.co.za

37-year-old Sibeth Ndiaye is making a name for herself as the communications advisor to French President Emmanuel Macron. Born in Dakar, she quickly found herself in the world of politics after moving to Paris and becoming involved with the National Union of Students of France (UNEF) while studying health economics at Paris-Sorbonne University. She joined the French Socialist Party in 2002, ultimately becoming the secretary in charge of early childhood.

Although Macron’s wife Brigitte is widely known as his main confidant, Ndiaye was also heavily involved in his PR campaign throughout the election, granting or denying the media access to the presidential candidate for interviews and managing his image in what turned out to be one of the most divisive French elections in recent history. Ndiaye was even ranked ninth out of the fifteen most important personalities who were closest to Macron during his campaign.

In a recent interview with weekly news magazine Jeune Afrique, Ndiaye said she did not officially become a French citizen until June 2016 – and that was

“after a long hesitation.”

When questioned over her status as a role model for young African women who are considering a career in politics, she was reluctant to accept the title.

“I do not see myself as a role model at all. My professional career was built upon encounters with people who trusted me …this leads me to believe that my success is because of my contact with the right people, people who do not see skin color, social origin or education background.”

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